Upload a Google Ads search terms report to instantly find and export high-impact negative keywords.
Works with Google Ads “Search terms” CSV exports. No account required. Files are processed locally.
The Search Term Auditor helps Google Ads advertisers analyze real search term data and identify wasted spend. Upload a Google Ads search terms report to uncover irrelevant queries, automatically categorize them, and export clean negative keywords ready for Google Ads Editor.
All exported negative keywords are formatted for direct use in Google Ads and Google Ads Editor, making it easy to apply changes across campaigns or accounts.
Manually reviewing search terms works, but it only catches issues once. If you want to continuously block similar low-intent queries over time, you can automate this process with a Google Ads script.
Generate a script that scans search terms on a schedule and automatically adds matching queries to a shared negative keyword list, no manual cleanup required.
